Macys

details.

client:

David Yurman

project:

A luxury jewelry brand

tasks:

Develop an intuitive amulet necklace customization tool

objectives:

Enhance customer experience and offer personalized products.

key deliverables:

Wireframes, prototypes, final design, and integration with e-commerce platform

credits:

Collaboration between design, development, and marketing teams.

research:

Competitor analysis, user surveys, and feedback

results:

Increased engagement, customer satisfaction, and sales growth

key features.

.o1

intuitive, user-friendly interface.

.o6

saving and sharing functionality.

.o2

real-time visualization.

.o7

guided customization.

.o3

responsive design.

.o8

mix & match necklaces and amulets.

.o4

integration with e-commerce platform

.o9

layering possibilities.

.o5

wide variety of customization options.

.1o

gem stone selection.