Pioneering Digital News for Social Media

client
snapchat
title
Discover
date
2015 - 2016
objective

Create a new way to explore stories from different editorial teams

Snapchat Discover was the result of collaboration with world-class brand leaders in media to build a storytelling format that's all about keeping you up-to-date on current events, pop culture, and more.

role
Visual design
User experience
Brand strategy
motion Graphics
Content management system
results
9.4M
Daily Viewings
When launched, users engage with a variety of 10 stories per brand
250
Top Snap Designs
Animated stories with motion graphics and swipe-up interaction for users to see more
12
Brands
At initial launch
The HUB

Easy on experience and heavy on strategy

After Discover first launched - creating content for what SnapChat called "Top Snaps" became a difficult daily task. I was asked to simplify the process - I developed and designed a strategy for the social media teams to create visual content at a rapid rate.