Create the Largest Global Platform for Biodiversity
National Geographic wanted to create a social network for recording observations of animals, plants and fungi for users to share with friends and researchers while learning about the natural world.
Temp Project page
A record-setting celebration of biodiversity with National Geographic.
client
National Geographic
title
the great nature project
date
2013
objective
role
Visual design
user experience
content strategy
information architecture
marketing strategy
design system
results
203,701+
Photos Observed
Over 20,000 different species of plants, animals, and fungi observed and identified
13,512+
Community Members
All ages, from hundreds of countries members participated to
4,000+
Combined Resources
Participants pool for projects with more complex protocols
1
World Record
Set the Guinness World Records® title for the largest online photo album of animals!
100+
BioBlitzes
Intensive survey of defined area, inventorying as many species as possible in a short amount of time.
Guinness World Records® title for the Largest Online Photo Album of Animals!
X1
X2
X2
