bubs.creative
a multi-disciplinary maker of useful, curious and beautiful things just don't call him an entrepreneur.
design
strategy
branding
leadership
24 years experience
100+ international awards
BUBS CREATIVE
120+ global brands
jedi master
icon_Jedi
ux
3d
film
vfx
product
cx
web

I mold Fortune 500 brands to what they are...I break industries...I change industries...I make industries...

THE STORY
.

Bubs’ is a creative leader with over two decades of experience in product design, visual design, creative strategy, 3D, VFX, gaming, film, and user experience. His career has spanned from tech giants, fortune 500 companies, global agencies, start-ups, and his own design shop.

a pioneer in the world of
branding
UX
web
SAAS
vfx
3D
motion
V.R.
A.R.
strategy
photography
film
A.I.
App
Let's
connect

Bubs’ always had am interest in sketching and gaming throughout his childhood - attending multiple computer courses on programming and game design, it didn't take long to realize he hated programming. At the age of 16 he begun focusing on his creative skills, taking art courses and continuing interest in game design. Then, something unexpected caught his attention - May 10, 1996, the film, Twister, was released. BOOM, there began his career in Visual Effects.

After working extremely hard for a number of years, Bubs is now a founder, speaker, coach, designer, and creator. After opening his own design studio, Bubs had the honor of designing products and services for companies such as Disney, SnapChat, Ritz Carlton, Volvo, Carnival Cruises, Bloomingdales, Macy’s, Apple, Facebook, MasterCard, Air Force, just to name a few.

Bubs is the founder of BULL(formally Manifest Studios), Bull Labs™(a decentralized agency building Web 3.0 digital products) and the infamous TREASURE® marketplace(coming soon). Since its launch in 2022, Bull Labs has quickly grown into one of the leading decentralized companies in the market.

Designing Products and experiences used by billions and billions generated for brands.

show more

projects that impact!

120+ Global brands

Bold thinking and fearless creativity has blessed me to impact industry leading brands to reach their full potential.

National
Geographic

The Great Nature Project

Marriott International

The Great Nature Project

Apple

WWDC 2014

Snap chat
inc.

The Great Nature Project

120+
Global brands

setting standards others follow

100+ international Awards

Winning is not about me, it's about you. Being a part of your brand is a passion - thank you to all the great people I’ve met along the way and opportunities to create some amazing products together.

logo_webby_award
webby's
x24
logo_interactive_award
interactive media awards
x5
logo_interactive_award
interactive media awards
x5
logo_horizon_award
horizon
x5
logo_guiness_world_record
guinness world records
x2
logo_FWA_award
fwa
x11
logo_D&DA_award
D&AD
x15
logo_CSS_award
CSS Design
x2
logo_cannes_lions_awards
cannes lions
x3
logo_ces_innovation_award
CES innovation awards
x1
logo_awwwards_award
Awwwards
x32
logo_Clutch
clutch
x2
Let's
connect
impressed yet
Leading Teams

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

fostering culture

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

Doing great work

At the end of the day I'm a designer, and I love the craft. As an experienced practitioner, I discovered the best way to scale a design vision is through people. I design directly and indirectly: by shaping amazing teams and inspiring designers. To do great work you truly need to understand the process, have a deep empathy for everyone involved, relentless curiosity, and the determination that takes to make things happen. Most design leaders, including myself, continue to design and want to be close to the craft. Why? Because I absolutely love it.

Design Studio

Co-creating solution with the team in pursuit of great design.

Wall of Ideas

Design is ongoing and iterative, and communication should be constant.

Co-Creation

Involving stakeholders and users on the ideation and creation process.

True Collaboration

Working alongside developers and product managers to craft the right approach.

Design Academy

Design Thinking & Education programs unleash cross-departmental innovation.

Design Talks

Recurring sessions to educate on process, operations and best-practices for non-designers.

Cross-Company Initiatives

Promoting synergy and collaboration across design teams.

Industry Initiatives

Network and knowledge sharing with industry leaders

Design Studio

Co-creating solution with the team in pursuit of great design.

Wall of Ideas

Design is ongoing and iterative, and communication should be constant.

Co-Creation

Involving stakeholders and users on the ideation and creation process.

True Collaboration

Working alongside developers and product managers to craft the right approach.

impressed yet!

The proof

social prrof

Tireless advocates for the end user, I have deep empathy for their everyday struggles and challenges.

logo_marriott
I had the opportunity to work with Babak at Marriott International, creating new digital product offerings together. As a UX expert, thought partner, leader and mentor all rolled into one, he brings his exceptional design skills to push the user experience to the next level, while always keeping the user's needs and mindset at the forefront. I found it refreshing and energetic to work with someone who can come up with solutions on the fly, building together and moving in different directions, never settling or holding on to one idea. He is truly a talent and amazing person to work with.
Katherine Rodridguez
sr. director Digital design
logo_national_geographic
Babak is a top-notch designer that was a key part of my team for more than two years. He brought the National Geographic brand to life on multiple platforms in visually stunning and engaging ways. He is highly collaborative and worked brilliantly with people both inside and outside the organization. He is passionate about his work and constantly looks for ways to expand his contribution to the organization through design or visual storytelling. I would highly recommend Babak for any position where he can help elevate the visual brand and experience for an organization.
Dawn Rodney
SVP brand & marketing
logo-20-century-fox
I had the good fortune to work with Babak on several projects at National Geographic. Babak brought tremendous creativity, a strong understanding of human-computer interaction, insightful problem-solving, and more. He was a strong team member who contributed significantly in defining the products we built.
Jim Kelleher
vice president of product
1 — 3
CNN Business
GeoSpace • Free Webflow HTML website template • 2021 • By JP

Jeff Bezos is going to space on first crewed flight of rocket

Originally from edition.cnn.com

Jeff Bezos will be flying to space on the first crewed flight of the New Shepard, the rocket ship made by his space company, Blue Origin. The flight is scheduled for July 20th, just 15 days after he is set to resign as CEO of Amazon.Blue Origin said Bezos' younger brother, Mark Bezos, will also join the flight."Ever since I was five years old, I've dreamed of traveling to space," Bezos, 57, said in a Monday morning Instagram post. "On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend."

If all goes according to plan, Bezos — the world's richest person with a net worth of $187 billion — will be the first of the billionaire space tycoons to experience a ride aboard the rocket technology that he's poured millions into developing. Not even Elon Musk, whose SpaceX builds rockets powerful enough to enter orbit around Earth, has announced plans to travel to space aboard one of his companies human-worthy crew capsules.

Jeff Bezos is going to space on first crewed flight of rocket

Photo by Daniel Olah on Unsplash

Photo by Minimography on Pexels

British billionaire Richard Branson, whose own space company, Virgin Galactic, is planning on conducting flights to suborbital space for ultra-wealthy thrill seekers and competing directly with Blue Origin. Branson has long said he would be among the first passengers aboard Virgin Galactic's rocket-powered plane, but that flight is expected to take place later in 2021.Blue Origin's flight crewed flight will see the company's six-seater capsule and 59-foot rocket tear toward the edge of space on a 11-minute flight that'll reach more than 60 miles above Earth.After six years of extensive and often secretive testing of the rocket and capsule, called New Shepard, Blue Origin announced in May that it was preparing to put the first passengers in a New Shepard capsule.

Read full Article
GeoSpace • Free Webflow HTML website template • 2021 • By JP
content by Lucas Matney
content by Lucas Matney
2 — 3
live science
GeoSpace • Free Webflow HTML website template • 2021 • By JP

Octopus punches fish in the head —just because it can

Originally from livescience.com

Why do octopuses have eight arms? The better to punch fish with, new research reveals.These brainy cephalopods sometimes team up with fish to find food; hunting collaboratively like this allows them to cover more area, and it increases their chances of catching prey. However, when big blue octopuses (Octopus cyanea), also known as day octopuses, are displeased with their fish partners, they demonstrate their ire by suddenly punching the fish in the head.The octopus lashes out using "a swift, explosive motion with one arm," in an attack "which we refer to as punching," scientists wrote in a new study.

Octopus punches fish in the head —just because it can

Temporary hunting alliances between octopuses and coral reef fish have been documented for decades and can involve multiple participants of various species, the study authors reported Dec. 18 in the journal Ecology. Sometimes, fish and octopuses will work together for more than an hour, with different species scouting different locations. Octopuses pursue prey that dart around rocks and into tight spaces in the reef, while bottom-feeding fish such as the yellow-saddle goatfish (Parupeneus cyclostomus) scour the seafloor, and other fish species patrol the water column, according to the study.

Read full Article
GeoSpace • Free Webflow HTML website template • 2021 • By JP
3 — 3
techcrunch
GeoSpace • Free Webflow HTML website template • 2021 • By JP

This startup wants to build VR headsets with 'human eye-resolution'

Originally from techcrunch.com

Earlier this month, Google virtual reality head Clay Bavor discussed the company’s efforts on a mind-boggling 20 megapixel screen that was currently under development. The screens would be a staggering 17x resolution improvement on displays in current generation VR systems like the Rift and Vive. They would also be totally unusable, because at the frame rates needed for VR, such displays would burn through 50-100 GBs of data per second.The key for working this out would be utilizing a technology called foveated rendering to track where a user’s eyes are looking and ensure that only the area at the center of their vision is being rendered at full resolution.While this will undoubtedly be a technology that enables the future of high-end VR, it’s still one that relies on expensive displays that aren’t even widely available yet.

A Finnish startup is positing that they’ve come up with a way to bring human-eye level resolution to VR headsets through a technique that will direct a pair of insanely high-resolution displays to the center of your vision. With current technology, the company claims this will enable perceived resolutions north of 70 megapixels.Varjo, which means “shadow” in Finnish, is looking to bring this technology to higher-end business customers by next year at a price of “less than $10,000” according to the company.

This startup wants to build VR headsets with 'human eye-resolution'

Photo by Artem Podrez from Pexels

Photo by Ivan Samkov from Pexels

Why show off this tech now? Largely because the company is currently raising cash stateside and was just awarded a few patents related to these technologies last week.I had the chance to demo a prototype of the company’s technology last week using a modified Oculus Rift headset with Varjo’s display systems embedded.I suppose the best testament to the company’s technology was that I spent most of the demo questioning whether my eye sight had actually been improved. After being dropped into an apartment scene, I was almost disturbed by my ability to read the spines of books on bookshelves several feet away.

Read full Article
GeoSpace • Free Webflow HTML website template • 2021 • By JP
connection

leading teams

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

collaboration

fostering culture

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

experience

Great work

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

Techcrunch
content by Lucas Matney
Photo By Sahand Hoseini — Unsplash

Leading Teams

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

Design Braintrust

Recurring collaboration sessions and design feedback that build trust.

Outside of the Box Activities

Fun team activities (i.e. the marshmallow challenge) fueling the creative process.

team building

Respecting our differences and sharing common goals.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

fostering culture

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

design academy

Design Thinking & Education programs unleash cross-departmental innovation.

DESIGN TALKS

Recurring sessions to educate on process, operations and best-practices for non-designers.

CROSS-COMPANY INITIATIVES

Promoting synergy and collaboration across design teams.

INDUSTRY INITIATIVES

Network and knowledge sharing with industry leaders

Doing great work

At the end of the day I'm a designer, and I love the craft. As an experienced practitioner, I discovered the best way to scale a design vision is through people. I design directly and indirectly: by shaping amazing teams and inspiring designers. To do great work you truly need to understand the process, have a deep empathy for everyone involved, relentless curiosity, and the determination that takes to make things happen. Most design leaders, including myself, continue to design and want to be close to the craft. Why? Because I absolutely love it.

DESIGN STUDIO

Co-creating solution with the team in pursuit of great design.

WALL OF IDEAS

Design is ongoing and iterative, and communication should be constant.

CO-CREATION

Involving stakeholders and users on the ideation and creation process.

TRUE COLLABORATION

Working alongside developers and product managers to craft the right approach.

Leading Teams

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

Design Braintrust

Recurring collaboration sessions and design feedback that build trust.

Outside of the Box Activities

Fun team activities (i.e. the marshmallow challenge) fueling the creative process.

team building

Respecting our differences and sharing common goals.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

fostering culture

Great creativity is a collective endeavor. Leading creatives is not the same as managing them. To properly lead a creative team you have to be influential, but not intrusive. Leadership has to be apparent - management has to be done incognito. Understanding creatives and their work behaviors results in an incredibly loyal and engaged team of people. The best creative teams are never found. They are a product of hard work, deep interest and investment.

design academy

Design Thinking & Education programs unleash cross-departmental innovation.

DESIGN TALKS

Recurring sessions to educate on process, operations and best-practices for non-designers.

CROSS-COMPANY INITIATIVES

Promoting synergy and collaboration across design teams.

INDUSTRY INITIATIVES

Network and knowledge sharing with industry leaders

Doing great work

At the end of the day I'm a designer, and I love the craft. As an experienced practitioner, I discovered the best way to scale a design vision is through people. I design directly and indirectly: by shaping amazing teams and inspiring designers. To do great work you truly need to understand the process, have a deep empathy for everyone involved, relentless curiosity, and the determination that takes to make things happen. Most design leaders, including myself, continue to design and want to be close to the craft. Why? Because I absolutely love it.

DESIGN STUDIO

Co-creating solution with the team in pursuit of great design.

WALL OF IDEAS

Design is ongoing and iterative, and communication should be constant.

CO-CREATION

Involving stakeholders and users on the ideation and creation process.

TRUE COLLABORATION

Working alongside developers and product managers to craft the right approach.

about
work
awards
proof
skills

panels & talks

Disney's Product Design & UX Summit

Founder member, presenter, and master of ceremonies of the company's Product Design & UX Summit in 2018, 2019 and 2020.

Outside of the Box Activities

Fun team activities (i.e. the marshmallow challenge) fueling the creative process.

team building

Respecting our differences and sharing common goals.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

DESIGN OFFSITES

Getting to know each other on a personal level and build meaningful relationships.

software

Winning is not about us, it's about you. Being a part of your brand is a passion - thank you to all the great people we’ve met along the way and got to create some amazing projects together.

Affinity Designer
2018
Affinity Pro
x15
Affinity Publisher
x32
figma
x12
Sketch App
x6
Webflow
x1
Rive.app
x24
illustrator
x2
Pages
x1
Maya
x24
Photoshop
x9
Keynote
x3
Cinema 4D
x5
Indesign
x2
Numbers
x2
Blender
x2
Protopie.io
x2
Adobde XD
x2
Word
x2
Unity 3D
x2
Acrobat
x2
Power Point
x2
Substance Painter
x2
Ghost.org
x2
Excel
x2
Substance Stagger
x2
VN Editor
x2
................
x2
Substance Sampler
x2
Apple Motion
x2
................
x2
Primere
x2
Final Cut Pro
x2
Unity 3D
x2
................
x2
After Effects
x2
Affinity Designer
Affinity Pro
Affinity Publisher
figma
Sketch App
Webflow
Rive.app
illustrator
Pages
Maya
Photoshop
Keynote
Cinema 4D
Indesign
Numbers
Blender
Protopie.io
Adobde XD
Word
Unity 3D
Acrobat
Power Point
Substance Painter
Ghost.org
Excel
Substance Stagger
VN Editor
................
Substance Sampler
Apple Motion
................
Primere
Final Cut Pro
Unity 3D
................
After Effects